How to Get New Customers on the Internet in 60 Seconds or Less
February 4, 2007
Younger employees in today’s workforce who grew up surrounded by computers have a level of technical literacy unimaginable just a decade ago. The price they have paid for it, however, may be higher than anyone has yet realized. Because they’re so accustomed to everyone being instantly accessible via cellphone, IM, or text messaging and downloading their favorite songs at the push of a button, they’ve come to expect everything to come quickly and easily. Since business if often about solving problems to which solutions are often not quick or easy (i.e. GM and Ford teetering on bankruptcy), Generation Instant Gratification is proving to be ill equipped to handle many of the challenges of the work world.
Last Wednesday, we started having problem publishing changes on my main website (www.GlennShepard.com) to the Los Angeles based web hosting company that has never had so much as a hiccup in its service. Its young tech support staff made a few guesses at the problem, turned out to be completely inept at solving it, and quickly gave up. We immediate signed up with a competing web hosting service called Bluehost, and within another 30 minutes, my main website and another (www.PreviewSeminar.com) had been moved to Bluehost.
Bluehost will not get all of our business, because they don’t allow unlimited domains like the L.A. company (I have around 400 web addresses). But they have got their foot in the door thanks to their efficiency, good customer service, and user friendly interface. This whole experience illustrates how the technology that makes it so quick and easy to access anything also makes it quick and easy for customers to take their business elsewhere when a company’s customer service is lackluster.
